How France Became the Fashion Capital Of The World

Chanel, Dior, Saint Laurent, Hermes, Louis Vuitton…the list is extensive and ever-expanding. French designers have long created the most renowned and coveted fashion brands in the world. Stylistically innovative and technically exceptional, the outstanding reputation of the French clothing industry can be traced as far back as the 17th century, and it is a reputation that has only continued to strengthen since.

The French arguably owe their original chic to King Louis XIV, the ‘Sun King’ whose reign began in 1643. Louis had particularly lavish taste, evident in the spectacular Palace of Versailles (the expansion of which he commissioned) as well as in the way that he dressed. Recognizing the importance of luxury goods to the national economy, Louis brought a number of artistic industries, including the textile trade, under the control of the royal court, which became the worldwide arbiter of style. For centuries to come, the highest quality fabric and materials were to be found in France.

Thus when the craft of haute couture (fitting clothing to a specific client) flourished in the late 19th century, seamstresses and tailors had no choice but to establish their premises in France. Charles Frederick Worth, the Englishman credited with developing a haute couture industry, was the first to open his business on Paris’s Rue de la Paix, with several other fashion houses following suit – Paul Poiret and Madeleine Vionnet among them. Before long, Paris had become a thriving fashion hub, while French designs were being replicated the world over.1950s fashion – a nipped-in waist and A-line skirt © virgo200745/Flickr

1950s fashion - a nipped-in waist and A-line skirt | © virgo200745/Flickr

Of these fashion houses, arguably the most famous – as remains the case today – was that of Coco Chanel. To say that Chanel changed the fashion industry would be an understatement – she completely deconstructed women’s clothing as it had been known by eradicating the corset, an incredibly painful undergarment which manipulated the upper-body into the culturally-idealistic shape. She instead favored loose free-flowing designs, the popularity of which soared during the 1920s, becoming the look that was to define an era – the ‘flapper style.’

France’s fashion industry significantly languished during the Second World War. Under Nazi occupation Chanel’s store was forced to close, along with several other maisons de couture. The USA took advantage of the opportunity to establish its own sartorial presence, diverting the attention of the press towards American designers like Claire McCardell.Yves Saint Laurent at work in his studio © Victor Soto/Flickr

Yves Saint Laurent at work in his studio | © Victor Soto/Flickr

After years of strict rationing and textile shortages, the clothing industry’s revival was to be brought around by yet another French visionary. Christian Dior dominated post-war fashion with what came to be known as the ‘new look.’ Characterized by a nipped-in waist and an A-line skirt falling to mid-calf, the ‘new look’ made for a feminine and elegant silhouette. It was controversial at first, not least because Dior’s extravagant garments required a great deal of fabric amidst ongoing shortages in the war’s aftermath. In response to criticism, the French designer defiantly declared that ‘Europe has had enough of bombs, now it wants to see fireworks.’ Promoting post-war optimism, Dior’s house was subsequently inundated with orders, reinstating Paris as the most fashionable city in the world.

The 20th century saw a plethora of designers surface. In Paris, the likes of Hubert de Givenchy and Pierre Balmain emerged, both of whom maintained the reputation of the French industry. But there was an increasingly significant level of competition arising from both the USA and Italy, where in 1951 businessman Giovanni Battista Giorgini arranged a show promoting the work of Italian designers, which proved remarkably successful and served to establish the country as a powerful fashion contender.French fashion brand Louis Vuitton © nwhitford/Flickr

French fashion brand Louis Vuitton | © nwhitford/Flickr

But perhaps the most significant challenge to France’s preeminence came during the 1960s. ‘Youth culture’ was rapidly developing in London, with Mary Quant leading the charge. Quant was a British designer whose daringly short ‘mini-skirts’ were adored by the increasingly influential younger generations promoting emancipation and sexual liberation – the fundamental principles of various counter-culture movements that would prevail throughout the decade. Quant’s audacious designs were quite the contrast to the sophisticated, rather formal creations produced in Paris, which were marketed at a considerably older demographic.

But it was the young Yves Saint Laurent who had perhaps the most significant impact upon the industry towards the end of the 1960s and into the following decade. Saint Laurent was not only responsible for the transition of a number of men’s designs into the female wardrobe – most notably ‘le smoking,’ or ‘dinner jacket’ – his was also the first couture brand to produce a ready-to-wear collection. By doing so, he rendered ready-to-wear fashionable, becoming increasingly popular with the public for whom the rather elitist fashion industry suddenly became much more accessible. Nowadays, almost all of what were originally couture houses produce ready-to-wear lines, which receive significantly higher press coverage than the couture collections and are also much more profitable.Paris Fashion Week Autumn/Winter 2015 © Aveda Corporation/Flickr

Paris Fashion Week Autumn/Winter 2015 | © Aveda Corporation/Flickr

Paris remains today an official fashion capital, alongside Milan, New York and London as well as an increasing number of cities seeking to cement their presence in the industry – Barcelona, Berlin, and Singapore especially. Despite a considerable degree of competition from these cities, fashion is a deep-rooted aspect of France’s culture and its international profile – and most likely always will be.

Rihanna Highlights Diversity with the Release of Her Fenty 2-20 Collection

Rihanna walks to the beat of her own drum. She releases albums on her own terms, brushes off an invitation to perform at the Super Bowl Halftime Show, and releases her fashion collections outside the industry schedule. She does the unexpected.

Indeed, freedom and self-expression is what she embodies. So much so that Rihanna is the newest recipient of the NAACP’s President’s Award, an accolade she has garnered for pioneering efforts in promoting diversity with all her endeavors, from her music to her beauty brand to her lingerie line.

This principle takes form in the release of her latest collection for her apparel brand. Dubbed Fenty 2-20, the 14-piece lineup is composed of oversized ribbed jumpers, matching trousers, hoodies, leather skirts, and sweater- and shirtdresses in saturated hues. There are also accessories, which include slouchy metallic ankle boots, high-tops, and sunglasses. The cool, urban vibe that is part and parcel with her modus operandi, to be sure, permeates throughout, along with her unmistakable glamour.

But what really takes the collection to the next level is the brand’s marketing efforts. Lensed by photographer Thurstan Redding, the campaign features a band of models who fully encapsulate Rihanna’s mission of diversity. Included are scholar Amy Sall, who pushes forward youth empowerment in Sub-Saharan Africa; Kai-Isaiah Jamal, a trans-visibilityartist and spoken-word poet; Alexandra Genova, a writer and documentary filmmaker; and Amrit, an artist and model. It also helps that all of them are mighty attractive too. See the collection in full.

The 70 Greatest Fashion Quotes of All Time

It can be difficult to articulate the power of style and fashion through words, but these icons managed to do so with quote-worthy, inspiring words of wisdom to live by. From the greatest fashion designers to legendary models and stylists, get inspired by these 50 quotes that will never go out of style.

“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.” —Diana Vreeland

“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” —Gianni Versace

“One is never over-dressed or under-dressed with a Little Black Dress.” —Karl Lagerfeld

“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” —Miuccia Prada

“I firmly believe that with the right footwear one can rule the world.” —Bette Midler

You can have anything you want in life if you dress for it. —Edith Head

“I like my money right where I can see it…hanging in my closet.” —Carrie Bradshaw

“I think there is beauty in everything. What ‘normal’ people perceive as ugly, I can usually see something of beauty in it.”—Alexander McQueenADVERTISEMENT – CONTINUE READING BELOW

“Style is something each of us already has, all we need to do is find it.” —Diane von Furstenberg

“Fashion is the armor to survive the reality of everyday life.” —Bill Cunningham

“I don’t design clothes. I design dreams.” —Ralph Lauren

“Fashions fade, style is eternal.” —Yves Saint Laurent

“Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing.” —Alexander Wang

“How can you live the high life if you do not wear the high heels?” —Sonia Rykiel

“In difficult times, fashion is always outrageous.” —Elsa Schiaparelli

Clothes mean nothing until someone lives in them. —Marc Jacobs

“You gotta have style. It helps you get down the stairs. It helps you get up in the morning. It’s a way of life. Without it, you’re nobody. I’m not talking about lots of clothes.” —Diana Vreeland

“Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” —Vivienne Westwood

“You can never take too much care over the choice of your shoes. Too many women think that they are unimportant, but the real proof of an elegant woman is what is on her feet.” —Christian Dior

“Fashion is what you’re offered four times a year by designers. And style is what you choose.” —Lauren Hutton

“The dress must follow the body of a woman, not the body following the shape of the dress.” —Hubert de Givenchy

“I always find beauty in things that are odd and imperfect, they are much more interesting.” —Marc Jacobs

“Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self expression and, above all, attitude.” —Iris Apfel

Style is a way to say who you are without having to speak. —Rachel Zoe

“Trendy is the last stage before tacky.” —Karl Lagerfeld

“People will stare. Make it worth their while.” —Harry Winston

“Elegance is elimination.” —Cristóbal Balenciaga

“Shoes transform your body language and attitude. They lift you physically and emotionally.” —Christian Louboutin

“Style is the only thing you can’t buy. It’s not in a shopping bag, a label, or a price tag. It’s something reflected from our soul to the outside world—an emotion.”—Alber ElbazADVERTISEMENT – CONTINUE READING BELOW

“In order to be irreplaceable one must always be different.” —Coco Chanel

“We must never confuse elegance with snobbery.” —Yves Saint Laurent

Fashion is like eating, you shouldn’t stick to the same menu. —Kenzo Takada

“Playing dress-up begins at age five and never truly ends.” —Kate Spade

“Elegance is not standing out, but being remembered.” —Giorgio Armani

“The hardest thing in fashion is not to be known for a logo, but to be known for a silhouette.” —Giambattista Valli

“I want people to see the dress, but focus on the woman.” —Vera Wang

“We have this saying, Christy and I. We don’t wake up for less than $10,000 a day.” —Linda Evangelista

“I make clothes, women make fashion.” —Azzedine Alaïa

“What’s my style is not your style, and I don’t see how you can define it. It’s something that expresses who you are in your own way.” —Iris Apfel

“Over the years I have learned that what is important in a dress is the woman who’s wearing it.” —Yves Saint Laurent

“Whoever said that money can’t buy happiness, simply didn’t know where to go shopping.” —Bo Derek

I don’t do fashion. I am fashion. —Coco Chanel

“Fashion is about dressing according to what’s fashionable. Style is more about being yourself.” —Oscar de la Renta

“Girls do not dress for boys. They dress for themselves, and of course, each other. If girls dressed for boys, they’d just walk around naked at all times.” —Betsey Johnson

“The joy of dressing is an art.” —John Galliano

“Luxury is the ease of a T-shirt in a very expensive dress.” ―Karl Lagerfeld

“Being well dressed hasn’t much to do with having good clothes. It’s a question of good balance and good common sense.” —Oscar de la Renta

“A little bad taste is like a nice splash of paprika. We all need a splash of bad taste—it’s hearty, it’s healthy, it’s physical. I think we could use more of it. No taste is what I’m against.” —Diana Vreeland

“The best things in life are free. The second best are very expensive.” —Coco Chanel

“When in doubt, wear red.”—Bill Blass

Elegance is good taste, plus a dash of daring. —Carmel Snow

“The way I dress depends on how I feel. I never have to psych myself up. Usually it just feels like it works.” —Rihanna

“Fashion is only the attempt to realize art in living forms and social intercourse.” —Francis Bacon

“Humor is a big part of my style. You have to be willing to fall on your face a bit, to be that fashion roadkill. I know so many people who are die-hard fashion people who are way more educated than I am, but I love fashion. It’s so much more important than just material.” —Zoë Kravitz

“To wear dreams on one’s feet is to begin to give a reality to one’s dreams.” —Roger Vivier

“I think we all know boldness when we see it. Nothing makes me smile more than when I see someone being fully themselves, with their own individual style and character, whatever that is.” —Angelina Jolie

“What I really do believe is that anybody—and it really doesn’t matter what shape your body is—can be seductive and sexy and gorgeous and beautiful. I use an extreme idea of beauty as a way of showing Céline, but I don’t believe it has to be like that outside of the fashion show.” —Phoebe Philo

“I think our bodies are beautiful, and I think celebrating them and being comfortable in them—no matter what age you are—is important. There shouldn’t be any kind of shame or discomfort around it.” —Jennifer Aniston

I may be a beginner at some things, but I’ve got a black belt in shopping. — Phyllis Nefler

“Fashion is a religion in one sense. Once upon a time, our brand was considered the sanctum sanctorum of fashion. I want to produce things that people really want to buy.” —Alessandro Michele

“As a woman gets older, it’s more about style than fashion. A woman knowing herself more and more, and looking for new things, is getting into her own personal style, being more than just a fashion addict. I’m interested in that.” —Nicolas Ghesquière

“I think fashion can do a lot. Fashion is very popular, so it can help broadcast a message and reach a new generation.” —Maria Grazia Chiuri

“The shoes set up the tone and attitude, they change the perception of the way one wears clothes, what we call in France le porté. It is not about length, but the juxtaposition or décalage of the shoes—high or low—with the rest of the proportions.” —Hedi Slimane

“There’s so much information now, and everybody sees everything. When we were young kids, we really wanted to shock, but you have to remember, it was the time of punk, and there was a lot of rebellion happening. It was a good thing. Now it’s a bit more conventional.” —Dries Van Noten

“Whoever said orange was the new pink was seriously disturbed.” —Elle Woods

“I think the fashion is super serious and humor is suspect and people don’t always know how to approach it. Sometimes people have questioned whether I was making fun of the industry or just at myself. I’m just trying to raise a smile. Clothes aren’t meant to be worshipped at a church altar. I have a different approach to most designers.” —Jeremy Scott

On Wednesdays, we wear pink. —Karen Smith

“High and low isn’t such a novelty thing, it’s how young people interpret the life we’ve been given. It’s how we look at luxury brands, it’s how we look at heritage brands.” —Virgil Abloh

“Dress shabbily and they remember the dress; dress impeccably and they notice the woman.” —Coco Chanel

“Perseverance and resilience are key. I also try to remain true to my vision. The idea is to create go-to pieces for a woman’s wardrobe and her life—beautifully crafted pieces that a woman will love today, in two months, in two years, in five years—and to do that for as many women as possible.” —Narciso Rodriguez

Equipment Launches a Gender Fluid Collection

ushing boundaries is an inherent part of Equipment. It was 1976 when the brand opened a salon in Paris, France, offering a selection of womenswear that didn’t have a clear delineation between what was masculine or feminine. Great fashion, regardless of gender tropes, was the objective, and over the decades, the company has built upon this reputation, accruing a loyal following of women who are particularly taken by its slick, airy button-downs.

Today, Equipment is taking this ethos a step further, launching a completely gender-fluid line for the spring 2020 season. To ensure the company is adhering to protocol, CEO James Miller enlisted The Phluid Project, a New York–based label that has pioneered the way fashion is marketed to shoppers.

“A gender-fluid offering is an inherent progression for the brand—and a testament to its timeless and universal appeal,” Miller said in a statement. “I’m thrilled to have found a partner as unique as The Phluid Project to not only guide us in this journey, but also enable our company to align our values with a movement that is so fundamentally important to our industry and the future of fashion.”

Indeed, many designer brands in the past few years have taken great strides in tearing down stereotypes: silk blouses for men at Gucci, three-piece suits for women at Max Mara, and the same looks for both genders at Balenciaga. They have also showcased women’s looks at Men’s Fashion Week, and vice versa. The Phluid Project, however, eschews gender-dividing pronouns completely, providing the same styles for shoppers that may identify as male, female, a combination of both, or none altogether. With its upcoming collection, Equipment is following suit.


“Normalizing and celebrating clothing [that] is without binary constraints is [the] recognition of a demographic who do not live, nor shop within gender boundaries,” said Rob Smith, founder and CEO of The Phluid Project, in the same statement. “Equipment is an iconic French brand, one whose aesthetic has remained classic, timeless and reminiscent of an androgynous style [that] the French do so well. By working with The Phluid Project, the world’s first gender‐free retailer, as a strategic partner, Equipment gains insight into, and education about, the targeted non‐binary and trans demographic.”

Equipment created a range of shirts—from polka-dot and floral silk tops to navy and black cotton pieces—along with complimentary trousers that were inspired by the brand’s archives. The silhouettes are cut loose and sleek, intending to fit myriad body types. And with Smith and his team  having steered the collection in the right direction, myriad self-identifiers too.

11 Essentials Every Woman Needs in Her Closet

The start of each new season brings about a lot of fashion decisions, like “What should I invest in?”, “What new trends are worth following?”, and “How much should I spend?” But instead of picking up random pieces that will probably go out of style by next year, consider building a timeless capsule wardrobe and streamlining your closet.

Your closet should be a curated collection of your absolute favorite items that bring you joy. That way, you’ll actually wear what you own and your wardrobe won’t be a source of stress each morning as you get dressed. Here are 11 items we think every woman needs in her closet all year round.

1. Quality denim.

First on our list has to be jeans, obviously. We’re Californians, after all! Jeans are an everyday staple that can be worn to virtually every occasion. We recommend having a variety of washes, including a light wash, medium wash, dark wash, and black jean. And of course, a set of core styles that you know will continue to be in style: slim fit/straight leg, skinny, and cropped. Investing in a few quality pairs that will last is definitely a splurge we can justify.

2. A classic blazer.

Structured outerwear is one thing you can always count on. The key is to look for a blazer that you can layer with any top, whether a concert tee or a blouse. Remember: it’s all about versatility, and investing in pieces that do it all.

3. Basic tees — and lots of them.

When can’t you wear a white t-shirt? It’s should be a staple in every woman’s wardrobe. Pair a white tee with your favorite pair of denim, underneath a party skirt with a great jacket, or on the weekends with leggings. Any way you style it, a basic tee is a must.

4. A trusty work tote.

Invest in a solid tote that you can carry from work to drinks, or take on your weekend getaway. A couple features we look for in a tote bag: enough room for a laptop and an interior pocket to store your smaller essentials.

5. A t-shirt bra, that lies flat underneath it all.

Committing to all of these wardrobe staples is great, but don’t forget about your most important base layer — your bra! While we recommend having at least five bras in your rotation, the first should be a basic, like our 24/7™ Classic T-Shirt Bra or 24/7™ Perfect Coverage Bra. Both styles have a smoothing effect, which means you officially never have to deal with your bra cups showing through your top again.

6. Classic sunglasses.

Odds are, you have a pile of sunglasses you’ve collected over the years, yet reach for the same, simple pair every time you leave the house. Sound familiar? Consider donating all of them and just holding onto one or two classic styles such as an aviator or retro square pair. If you want to experiment with more trendy pieces, like the tiny sunglasses all the models can pull off, opt for a cheap pair from fast fashion brands so you don’t feel guilty when it inevitably goes out of style.

7. Ballet flats and heels.

We all have that one pair of flats that work with everything (from jeans and a tee to a simple black dress) and can be worn from work to drinks to weekend playdates. A pair of simple black ballet flats will carry you through the seasons — and years. The same applies to a killer pair of heels. Invest in a quality pair that you feel comfortable and confident in, and can work across your wardrobe.

8. A black leather jacket.

A quality leather jacket is one of the smartest investment pieces for your wardrobe. Throw it over a white tee and jeans for an instant style boost or pair it your workwear look for an edgy finish. A black leather jacket, whether vegan or real, is an absolute must-have. Take proper care of it and it can last you for decades.

9. Seamless underwear!

Underwear can either be your best friend or a finicky foe. If you’re looking for the one pair you need that will stay hidden underneath it all, opt for seamless. If you’re a thong girl, we would recommend our Seamless Thong or Comfort Stretch Thong in your shade, so that you can say goodbye to underwear lines for good. (Not into thongs? A bikini or cheeky option is great, too!)

10. A trusty blouse.

You can never go wrong with a silk blouse, in a staple hue like white, light grey, or camel. Though silk may not seem like the most affordable option, it is worth every penny once you factor in just how often you’ll end up wearing it. Plus, it can be effortlessly styled for both work and happy hour.

11. A little black dress.

Last but certainly (never!) least, the iconic LBD. Date-night essential and the ultimate “I have nothing to wear” throw-on-and-go piece, a little black dress is a true must-have in every fashion girl’s wardrobe. Pair it with a leather jacket and you’re good to go.

14 Things Men Wish Women Knew

While you may envision most guys only think about sports, beer, and sex, believe it or not, they’re actually thinking about you, too. Or in this case, what they wish you knew about them. Consider it just one small step in figuring out the enigma known as the male species.

We checked in with 14 guys ages 19 to 56-everyone from doctors to NFL players and music industry stars. Here’s what they had to say.

“There is ‘man time’ and ‘woman time.’ For men, time goes by faster than for women. Einstein tried to explain this with his theory of relativity and I think it was all about trying to get along with his wife. So, the next time a guy doesn’t call or text a girl back right away or it’s been two weeks since he last said ‘I love you,’ just remember that it doesn’t mean he doesn’t care it, it just means that time passes differently for him.”

-Dr. Tom Hacket, 44, World-renowned Orthopedic Surgeon and Team Doctor for US Olympics Snowboarding

You’re More Powerful than You Think


“In that single moment when you glance in our direction, we lock eyes, and all we feel is our heart beating through your chest, you have us. And there is absolutely nothing we can do about it!”

-Alexander T. MacGregor, Jr., 19, Editor-in-Chief of The Boulevardier

We Like Shopping with You… Sometimes


“Things I wish women knew? If you trim your hair, don’t get upset if we don’t notice. Help us along by actually wearing it in a different style that day. Also, we actually like going shopping with you, as long as you let us pick out your outfit. And, sometimes we wonder why someone as amazing as you wants to be with us.”

-Lalo Fuentes, 34, Celebrity Trainer

We’re Not so Different


“At the gym, men are just as self conscious and check themselves out in the mirror just as much as women do. In regards to cooking, men can do more than BBQ. All you need to do is ask-but be sure to do it after the game! Oh, and, men do like salads, especially if they are topped off with bacon!”

-Chuck Hughes, 34, Chef and Cooking Channel host

Your Teenage Tendencies are a Major Turn Off


“A few things: Insecurity is a major turn off, using the acronyms ‘lol,’ ‘lolz,’ or ‘rotfl’ should not be used by any female above the age of 15, we don’t like being called ‘dude,’ ‘friend,’ ‘bro,’ or any combination of the above because you are not our male friend, thinking Justin Bieber is cute is not cute, and finally, going to the bathroom in pairs is bewildering to us.”

-Beau Davidson, 30,Country Music Recording Artist

I Have No Secrets


“I’ve always been told that women know everything. Is that not accurate?”

-Steve Berry, 56, New York Times Bestselling Author

DVDs Don’t Make the Perfect Gift


“I wish women knew that just because we talk about our favorite movie all the time, we don’t want it on DVD as our Christmas gift. We already own it. Actually, we don’t want DVDs period. It’s 2012.”

-Matt Ritter, 30, Comedian

There’s Always an Exception to Dating Rules


“For every rule or guideline to dating that you read about in magazines, there is always an exception!”

-Kyle Erickson, 25, Celebrity Publicist

You’re Beautiful When You Don’t Try so Hard


“I wish women knew even though we appreciate you taking hours to get dressed and ‘put on your face,’ it’s no longer necessary. Superficial beauty catches our attention but natural beauty keeps it.”

-Thomas Edwards Jr., 26, Founder of The Professional Wingman

Drop Hints to Avoid Disappointing Gifts, Please!


“When it comes to gift giving, I wish women knew that we are about as clueless as a five-year-old boy doing quantum physics. The pressure of nailing the best gift is enough to drive a man to tears. So, unless you give us a hint or just flat out tell us what you’d like, you are most likely going to end up with something unwanted. Like when I bought my wife tickets to see a wrestling match for our anniversary. She said she liked sports!”

-Richie Frieman, 32 Founder/CEO of Pens Eye View

Confidence is Sexier than Any Lingerie


“Men already love your body as it is but when you’re confident, it’s even more of a turn on! Along those lines…lingerie is way overrated!”

-Benjamin Watson, 30, NFL Tight End

We’re Stuck in the Stone Age. And We Like It.


“I wish women understood that no matter how much they may think their man is evolved, we are very basic. Even the most manscaped guy in a Brooks Brothers suit is a caveman at heart. Let us grunt and be ourselves and we will gladly drag your dinner home.”

-Tim Wilkins, 43, Comedian

Let Me Think I’m the Funniest Guy You Know


“Ladies, we don’t like when you’re laughing too hard at another man’s jokes. Unless we’re at a comedy club or he’s your father, there’s no reason for that.

-Thomas Howard, 28, NFL Linebacker

We Care About Much More than Looks


“Women need to know that looks aren’t the only thing that matters to us. If I want to be in a relationship with somebody, I need to have a deeper connection with them than just the physical. The best thing that a woman could do to attract me is to be herself.”

-Aaron Carter, 23, Actor/Singer

We Mean Well


“As guys, we’re always trying to do or say something with the best of intentions, but it always seems to backfire. We mean well. Give us the benefit of the doubt once in a while!”



Some people out there are making dating MUCH too complicated. 

Of course, getting really good with women isn’t easy. If it were easy, everyone would do it. But just because it’s not something you can do in an afternoon doesn’t mean that it has to be complicated.

So, here are 5 simple facts you should know if you want to date more women


No supermodel “10” looks like a “10” when she wakes up in the morning. Trust me, I’ve woken up next to a few. She chose to make the most of her genetic gifts and spend the time at the gym, the spa, the mall, the hairdresser, and so on.

A lot of men act like they resent beautiful women. They think that these women are all vain, or unintelligent, or shallow (or they say that that’s what they think – usually they just resent a history of rejection from beautiful women). 

Of course, some beautiful women do have horrible personalities. But mostly they make themselves beautiful to feel good about themselves and be more attractive to men – to you. You’re learning Love Systems to learn how to attract women and/or find a great girl

If you were a woman, wouldn’t you make the most of your looks (and personality) to get better with men?

Repeat after me: I love being around beautiful women. I thrive when I’m around beautiful women.  Internalize those beliefs. And then act on them.


No, that’s not a typo. Some guys think that beautiful women come from another planet, or that attracting such a woman is like picking a lock or disarming a bomb.

Beautiful women like to laugh and joke around with friends, don’t want everyone to put them on a pedestal, and want to be treated as an individual instead of a caricature – just like any other woman, or indeed, any other person.  

Of course, most beautiful women have higher standards on average (and less time to develop an interest in, say, your computer game collection), but there’s nothing wrong with standards.  

One thing that we see over and over in surveys after someone takes a Love Systems Bootcamp/Day Game Workshop and learns how to qualify women  is “now I can finally raise my standards and stop settling”.  She doesn’t want to settle either – so don’t make her feel like she’s settling when she meets you.


You are not the Warren Buffett of dating.  If you see an attractive woman and want to meet her – you’re not the first man to try.  Or even the 1000th.

Here’s what 99% of men do: Try to get over their approach anxiety and eventually approach the girl.  If they do approach her, they’ll try to make up something “cool” to say on the spot.  If that works, they’ll ask her lots of questions and look for things they have in common…

…and this is why 99% of men fail.  And when they don’t fail, they don’t call it skill.  They call it “getting lucky” which is exactly what it is.

Love Systems is based on watching what the other 1% of guys do, breaking it down into simple steps that everyone can use, and then sharpening it all so it’s much more powerful than what even the best “naturals” do.

If you don’t already have the Magic Bullets Handbook, it’s a great place to start to learn the Love Systems secrets. Or if you’re a more of a hands-on kind of guy and learn by doing, then consider a bootcamp or Day Game Workshop.

Remember, being beautiful is a choice. Women who make that choice want it to pay off with better-quality men in their life. Just like you wouldn’t go back to settling for women you’re not attracted to after you get the skills from a Love Systems bootcamp, a beautiful woman isn’t likely to settle when she gets attention from lots of different men.


It may feel that way sometimes, but beautiful women do not get dressed to go out in public for the sheer pleasure of rejecting men.

All of the effort she puts in herself has a purpose – to feel good about herself and to be more attractive to men. Interesting men.  Men who understand women.  

Men who know how to talk to girls. Men who understand how to flirt and how to seduce a woman without awkwardness. Men who know Love Systems.

Even if she looks busy or like she doesn’t want to meet anyone – if she’s at a bar, club, party, or somewhere else where people meet her – you’re not going to get any points for being “respectful”.  All you’ll get is a birds-eye view when another Love Systems-trained man approaches her, starts flirting, and shows how to get women.

Sure, a lot of women will SAY that they don’t want to meet guys, or that the constant attention bothers them. And sometimes it does. But, when you understand female psychology, you learn this is just something women have to say, or they become easy targets for women who are jealous of them.  


I get asked all the time questions like “does Love Systems work in [whatever country] or just in the U.S.?”

That’s pretty funny to me because I’m not American and almost no one involved in Love Systems at the beginning was American or living in the U.S. The real question 10 years ago should have been “OK you crazy guys from the UK, Australia, Germany, etc. – does this stuff work in the U.S.?”

And of course it does. It’s been proven more times than I can count, but WHY? If cultures are different, how can the same overall approach work across cultures?

The reason is that culture lays on top of biology. The biological instincts of a young attractive man will be the same in Michigan as they are in Mali or Madras. Culture will impact what he does with those instincts, but they’re there.  Same with beautiful women. 

A “10” in Hong Kong has much more in common with a “10” in London than she does with a  “4” back home. That’s why it’s important to learn how to date 9’s and 10’s.

This isn’t just an interesting piece of sociology. It has an impact.  Because if beautiful women tend to have the same biological instincts around the world, then they respond to the same things. That’s why we were able to boil these characteristics down to 8 key “attraction switches” in Magic Bullets. 

If you don’t know anything about a woman other than that she’s beautiful, then it doesn’t matter whether you’re in Paris or Pennsylvania – you best bet is to use the same 8 attraction switches until you make her like you.

The Tiered Skirts Everybody Will Be Lusting Over This Spring

Everything old is new again—that’s the beauty of fashion. Everything will eventually make its way back into style. That’s what I tell myself (and my boyfriend) about every inch of our apartment bursting with clothes…that it will all come back into style. The ruffle or tiered skirt, whether mini, midi, or maxi, was a trend we saw float once again down the spring/summer 2020 runways. This was best illustrated by two Parisian powerhouses: Saint Laurent by Anthony Vaccarello and Celine by Hedi Slimane. Vaccarello and Slimane paid homage to the “Bohéme” dressing of the ’70s, the street style of the time. The look was effortless and enviable, so it’s not shocking to see it (finally!) reappear on the runway. Yves Saint Laurent’s 1976 “Russian” collection was considered to be one of his most iconic.

Fast forward to 2020, and that “hippie luxe” look is back. Let me break it down for you: You need a tiered skirt in your closet this spring and summer. There’s nothing better than throwing something on and creating an immediate look, and that’s the power of the tiered skirt. From day to night, from the office to out on the town, this skirt is truly so versatile. Pair it with a cute bikini top after a long day on the beach. Give the tiered skirt an evening-appropriate twist by rocking it with a black turtleneck and a pair of stiletto boots. Regardless of how you choose to style a tiered skirt, just remember what Yves Saint Laurent once said: “Fashions fade, style is eternal.”

Katie Holmes’ Blue Oxfords Are the Coolest Shoes in Her Closet

We’re glad Katie Holmes calls New York City home, because it gives us a chance to spot her out and about in the Big Apple. The star’s most recent appearance, or at least the most recent one captured on camera, saw Holmes running errands and grabbing a coffee as she hopped out of a yellow taxi cab (such a NYC moment). Holmes had her hair up in a relaxed bun and wore a striped blue Khaite sweater with straight-leg jeans and a gray tailored coat. Angular sunglasses shielded her face while a navy bag hung on her arms. Last but not least, she completed her look with a pair of lace-up oxfords.

The shoes were the star of her outfit, and appeared to come in an iridescent snakeskin print. (You bet we zoomed in closer on the photo for inspection.) The shininess made a statement on the New York City sidewalk, and the hue was just dark enough that it didn’t distract from the rest of her outfit.



If you love Holmes’ style, keep an eye out next month for her red carpet outfits. She’ll be hitting the big screen in Brahms: The Boy II, which means there will be lots of premieres to dress up for. In the meantime, shop similar oxfords to Holmes’ below.

What I Wear to Work: Rachelle Hruska, Founder of Lingua Franca and Guest of a Guest

In a bi-weekly series, we’re interviewing female executives, founders, CEOs—basically, boss ladies—on their “power suit” a.k.a. the outfit they wear every day for easy dressing to conquer whatever the job throws at them.

During my call with Rachelle Hruska to chat about Lingua Franca—her company best known for coveted cashmere sweaters embroidered with fun and empowering phrases—the CEO candidly reveals that her brand was born from an attempt to combat her anxiety. Her therapist suggested she do something with her hands, so she picked up a needle, thread, a sweater, and started embroidering. “I wrote ‘booyah’ across it, which was relaxing and fun. I posted it to Instagram and people [asked where to buy one],” she says. (Hruska is also the founder of lifestyle site Guest of a Guest, which launched in 2008.)

Hruska has no formal training in embroidery, save for her grandmother teaching her as a girl in Nebraska. “Everything is so mass produced these days, having something handmade feels special. I think that’s why my first pieces resonated [with people]: because they were so bad. Not that I wanted them to be, but it was the best I could do. I talk to our embroiders and I’m like ‘Make them look worse!'” she jokes. Each piece is still hand-embroidered, which explains the price tag; they take time to make, typically one to two hours for short phrases.


“I’ve changed the entire way I shop since entering this business. I try not to trend shop and get caught up in I have to have this.“Yumi Matsuo

Lingua Franca officially launched in 2016, and since then, she’s placed her products with Net-a-Porter and Neiman Marcus, and expanded her brand to include kids sweaters, home decor, and accessories. She even offers embroidery classes. The team operates inside The Jane Hotel in Manhattan, and employs about 12 people full-time with an additional 50 to 60 contract embroiders during the busy seasons. Her first brick-and-mortar store is less than 10-minute walk away, and she recently opened a second location on Madison Avenue. With all this success and growth, Hruska says she sometimes feels nostalgic for the days when she didn’t have to “worry about things like [the profit and loss statement],” and could just sew for the fun of it.

The best part of running this business isn’t about profits (though they’re important, of course), it’s the opportunity to give back to her community. Hruska says she never intended for the brand to do “resistance work” or “become political,” but when Trump enacted his infamous travel ban, all that changed. She came into the office and found three of her employees, Iranian students, huddled in a corner crying. “I said to my COO what is going on?” Hruska recalls. It was then that she learned how the travel ban had personally affected her employees.

“It was the first time, in my privileged white life, that I had politics affect me on a visceral level. We had never done anything politically at this point, but we decided to put ‘I Miss Barack’ on a sweater, and shared it on Instagram with the incentive that if you bought one, $100 would be donated to the ACLU.” (Hruska is a registered Democrat.)

2017 ARTWALK NY Benefiting Coalition for the Homeless

Hruska (center) attending the 2017 ARTWALK NY Benefiting Coalition for the Homeless on November 29, 2017 in NYC.Patrick McMullanGetty Images

Thousands of emails came in requesting the sweater. “With the power of social media, and interacting with people who care [about a cause], I wanted to use my brand to make a difference in the world,” says Hruska. “For the first time in my life, I was like This is what I should be doing. It was powerful, unexpected, and magical.”

Since then, Lingua Franca has partnered with close to 250 social causes and charitable organizations, including She Should Run, Voto Latino, Ali Forney Center, Lower East Side Girls Club, and Southern Poverty Law Center. “This is what keeps us going,” she says.

Feeling inspired? Read ahead for this power woman’s guide to starting the day off on the right foot, and the work uniform Hruska wears to get the job done.

Her Morning Routine

“I am a late riser and not a morning person, so I usually wake up around 8:30 a.m., which is late. I really need the first hour alone, doing my emails while my drinking coffee. Right after that, I go straight into working out—I do Tracy Anderson [Method] at home or I’ll run or take a yoga class. Everyone knows I’m completely on from the time I wake up to when I workout, but I’m usually working from home at that time. I think this also allows my team time to collectively get their thoughts together before I come in, which is at noon.

I get my lunch, sit with my COO, and from 12 p.m. to 6 p.m. (sometimes later) it is a full-on choose your own adventure [type of day]. There’s so much happening right now, with most of my meetings in the office. Somewhere in the middle, [I’ll step out and] pick up my kids from school—my husband does the morning drop-offs—so that’s my time with them. Then, I try to be home for an early dinner if possible.”

Her Getting Dressed Strategy

I’m a total mood dresser, so I can never be organized enough to lay out my clothes. Some days, I feel like dressing up, and even if I have a meeting uptown with investors, I sometimes wear ragged jeans. The women I see and respect who have the most style are the ones who feel themselves and whatever they’re wearing. They come across as these natural beings and the clothes are almost secondary to them, so even if they’re wearing this crazy outlandish outfit, it’s part of who they are, it’s not the thing you notice. Not to mood-dress would just be a total anthesis of having style for me.”


Proof Hruska isn’t afraid of color. Wearing an Ashish top, Ulla Johnson skirt, and Brother Vellies shoes.Yumi Matsuo

Her Work Uniform

“Mood dressing can sometimes be a problem though if you don’t have time to mood dress. [When that happens,] I do have a uniform: My husband likes to say ‘Did you just order another pair of jeans?’ I wear them every day and love high-waisted styles (I have a long torso) from brands like Mother, AYR, Slvrlake, Levi’s, and Frame. I don’t like skinny jeans, so I was so happy when mom jeans came back in style. I’m the type to sit with my knees up on the chair, so I like to be able to move. Nine out of 10 times, I’m in jeans, a button-down, or some kind of top—sweaters are my go-to when it’s cold. I like wearing stuff like Comme des Garçons striped tees because it says I am thoughtful and have flair. I also love brands like Tory Burch, Ulla Johnson, Mara Hoffman, and Stella McCartney.

I wear a lot of Birkenstocks; I probably have 12 pairs. I have to be comfortable during the day because I am moving so much and I really want to be focused on creating and not worrying about being uncomfortable. In the summer, I do wear cotton dresses and button-down dresses, but by and large, I am a jeans-and-shirt-lady for day. At night, however, I like to have fun. If I go out to dinner with my husband, I want to show off my style. I like big jewelry, bright colors, and bold prints—that’s where I play.

The pieces that matter to me the most are the ones that have special stories, like a vintage Hermès Kelly bag (gift from my husband) with a camel painted on it by Candice Bergen. The bag is so special to me because I grew up watching Murphy Brown with my mom and think Candice is the epitome of a chic woman.”


“Some Lisa Eisner necklaces surrounding the bag. If I wear jeans and a tee, I put on a necklace so it elevates my day look.”Yumi Matsuo

The Three Words That Describe Her Power Outfit

Her Motto

“[My husband and I] had BTS engraved on our wedding bands and it stands for ‘beat the system.’ I like the idea of not getting bogged down in the petty because in business, you’ll always encounter troubles and, as they say, it’s hard to see the forest for the trees. I try to tell myself ‘don’t be a petty person, don’t do what people expect you to do, don’t be that callous fashion person. Be nice, kind, and open.’ You beat the system by rising above it all.”

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